When Pickering was granted Fairtrade Town status in May 2008, we knew it was just the beginning of an important journey towards encouraging ever-increasing support for Fairtrade products in our shops, ever more cafés offering Fairtrade beverages and foods, and of course, more Pickering people understanding the importance of the Fairtrade Mark and looking for it on products.
We can't be more pleased at the help and support we have had from so many residents and retailers around out town. But we are not resting on past successes.This website is designed to help you help us to help the many Fairtrade producers and growers for whom Fairtrade has become a lifeline.
What You Can Do
- Look for the Fairtrade Mark and choose products that carry it.
- Always, always ask for Fairtrade tea, coffee, cocoa and other items when you visit a café or restaurant.
- Find out more about the range of Fairtrade goods available locally, and encourage family and friends to choosee Fairtrade products every day.
Some people say ‘buy local’ rather than ‘buy Fairtrade’ What is the Fairtrade Foundation’s response?
Buy both! We recognise that many farmers in the UK face similar issues to farmers elsewhere, not least ensuring that they get a fair return for upholding decent social and environmental standards in their production. We therefore support the promotion of sustainable production for UK farmers but our specific role will continue to be supporting farmers from the developing world. Fairtrade isn’t in competition with UK farmers and buying local and buying Fairtrade need not be mutually exclusive. Fairtrade focuses mainly on products such as coffee and bananas that can’t be grown in temperate climates or products that can’t be grown in sufficient quantities in the EU e.g. grapes and oranges. For some items such as honey and flowers, local supply is not able to meet the total demand - it has been estimated that both UK flowers and honey account for less than one-third of the UK market - and so imports are necessary to meet demand. Other products, such as apples, are seasonal in both the UK and places like South Africa, and for as long as shoppers want to buy apples out of season, there is a demand for fruit from other countries. Often the choice facing shoppers is not necessarily between local honey and Fairtrade certified honey but between Fairtrade honey and conventional honey imported from, say, the US or China. It is up to each person to weigh up these choices and shop accordingly.
Ultimately, it is up to each person to do what they see as being in the interests of people and our planet. What is important is that we all try to make informed choices wherever possible. We are committed to raising awareness of ways in which buying products carrying the Fairtrade Mark is empowering and strengthening the future for disadvantaged farmers and workers in developing countries.
Fairtrade Chocolate - Life's Sweet
Easter Egg Tradition
Eggs have been associated with Easter since the early days of the church, but it was only in the 19th century that chocolate eggs came into existence. Artisans in France and Germany started the craze, making solid chocolate eggs as gifts. In Britain, the first mass produced chocolate eggs were dark chocolate and filled with sugared almonds.
Cocoa has served the whole of humankind well - not just the tens of thousands of Fairtrade cocoa farmers around the world. From the bitter frothy drink loved by the Mayans, to the family-size tins we squabble over at Christmas.
Cocoa is a delicious hot drink or a tasty chocolate. It's unique taste has been a magnet for people for centuries. Kids, grown ups - everyone likes a cup of hot cocoa or a chunk of chocolate. Some like it sweet, some like it bitter but no matter the preference, this awesome plant has been our companion for thousands of years.
And it's not just delicious. It's packed full of good stuff like alkaloids, theobromine and phenethylamine too. Which doesn't mean that you should stuff your face with it. But at least you've got a good excuse if you do.
For More Information
Visit the Fairtrade Foundation website for news, national events, information on producers and much, much more.
We are absolutely thrilled to read in the Guardian that Lidl supermarkets are switching to Fairtrade bananas. We have a very good friend in London who runs a cleaning company called Anyclean (http://www.anyclean.co.uk) and they provide cleaning services to many Lidl stores across the South East. He has confirmed to us that the stores shop floors now include fair sourced sustainable bananas and other products. His guys have been moving the crates and cases with produce and have noticed the famous stickers on the fruit and veg. We bet the level of cleanliness at the Lidl stores and the fair groceries will make their establishment a lot more attractive than it has been before the change.
This is all great news in the light of all the misery that poor farmers across the world experience on a daily basis. We say "Keep up the good work, Lidl! Well done!" Fingers crossed all supermarket chains in the UK realise how important it is to provide a fair chance to less fortunate people.